{"id":2487,"date":"2024-12-10T18:37:10","date_gmt":"2024-12-10T13:07:10","guid":{"rendered":"https:\/\/breathbeings.in\/enrich\/?p=2487"},"modified":"2025-01-06T12:44:08","modified_gmt":"2025-01-06T07:14:08","slug":"why-ergs-should-be-a-part-of-your-business-strategy","status":"publish","type":"post","link":"https:\/\/breathbeings.in\/enrich\/why-ergs-should-be-a-part-of-your-business-strategy\/","title":{"rendered":"Why ERGs Should Be a Part of Your Business Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2487\" class=\"elementor elementor-2487\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62d879c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62d879c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-545626d\" data-id=\"545626d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e0d7b2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e0d7b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><em style=\"font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">&#8220;ERGs have formed within the workplace to support and represent people with identities and demographics related to gender, race, sexual orientation, ability\/disability, caregiver roles, military status, religious affiliation, generation, geographic area, job function, and more&#8221; &#8211; Farzana Nayani,\u00a0<\/em><a href=\"https:\/\/www.breathbeings.in\/diversity-inclusion-training.php\" target=\"_blank\" rel=\"noopener\">DEI consultant\u00a0<\/a><em style=\"font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">and coach.<\/em><\/p><p>Talent drives business success\u2014but what drives talent? Beyond the obvious answers of job satisfaction and competitive pay, there&#8217;s another powerful force at play: genuine human connection. This connection manifests in various ways, but one of the most impactful is through Employee Resource Groups (ERGs).<\/p><p>ERGs, which took root in the US in the 1960s during the civil rights movements, have evolved into strategic assets that influence company culture and create measurable business impact. Their rise in recent times signal a fundamental truth about modern workplaces: community drives success. At their core, ERGs are voluntary, employee-led groups that create safe spaces for individuals to connect based on shared characteristics, experiences, or interests. These communities might form around various identities\u2014ethnicity, gender, sexual orientation, disability status, or even shared interests like sustainability or parenthood.<\/p><p>And the data speaks volumes. Studies and surveys suggest that ERGs make employees feel safe, heard, and included. Like the\u00a0report from Workhuman, which says that employees trust leadership and coworkers, feel comfortable bringing their authentic selves to work, and gain confidence to speak up, when they are part of ERGs.<\/p><p>And feeling accepted seems to be top-of-the-mind for jobseekers too. A Glassdoor survey shows that a diverse workforce is a crucial factor when evaluating companies or job offers for 76% of jobseekers.<\/p><p>Perhaps this is one of the reasons why 90% of Fortune 500 companies have ERGs.<\/p><p>Let&#8217;s take a look at some of the key ways in which ERGs boost inclusivity.<\/p><p><!-- notionvc: 85398b2a-d06a-4161-870b-193010b67dc0 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f5840 elementor-widget elementor-widget-heading\" data-id=\"78f5840\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\">The Power of being Seen and Heard<\/span><!-- notionvc: 5f118b3f-f455-44b3-a8d5-477246e6152a --><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8a88e elementor-widget elementor-widget-text-editor\" data-id=\"3b8a88e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em style=\"font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">&#8220;The groups serve as important avenues for open dialogue about issues \u2014 systemic racism, microaggressions, diverse hiring, etc. \u2014 impacting the work environment.&#8221; &#8211; Ian Brown, Vice-President and Chief Employee Experience Officer at Duke University Health System.<\/em><\/p><p>When employees join ERGs, they gain belonging. These groups create platforms where experiences are shared, challenges discussed, and innovative solutions formed from diverse perspectives.<\/p><p>For underestimated talent in particular, ERGs can be game-changers. They provide visibility and amplify voices that might otherwise go unheard in traditional corporate settings. With this, ERGs create a sense of community, where people from shared backgrounds and experiences find a welcoming space.<\/p><!-- notionvc: d37f0f5e-9feb-4a23-a8ae-11a6430284af -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a73758 elementor-widget elementor-widget-heading\" data-id=\"8a73758\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\">Strategic Impact<\/span><!-- notionvc: c493e9a1-0621-44db-84b0-5a9ddd7809cc --><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06039dd elementor-widget elementor-widget-text-editor\" data-id=\"06039dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em style=\"font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">&#8220;Now, more than ever, companies must put DEI objectives into action, and ERGs are critical to making change happen.&#8221; &#8211; Toki Toguri, Co-founder, Diverst<\/em><\/p><p>While the community aspect of ERGs is invaluable, their influence extends far beyond social connections. These groups often become incubators for leadership development, mentoring relationships, and cross-functional collaborations. Members can network with colleagues they might never encounter in their day-to-day roles, opening doors to new opportunities and perspectives.<\/p><p>Take the case of K Raheja Corp, which introduced their first ERG for women employees across all their businesses. The initiative was started based on data from focused group discussions, surveys, and other activities. Its aim is to, &#8220;inspire professional growth, facilitate meaningful networking, and advocate for holistic wellness among our women talent. PowHER is a testament to our belief in the transformative power of a diverse and inclusive workforce,&#8221; says Urvi Aradhya, Chief Human Resources Officer. This exemplifies how ERGs can directly impact both employee growth and business outcomes.<\/p><!-- notionvc: 972ef6ce-4d03-4d8c-9d67-bcb0004610ee -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e859bb4 elementor-widget elementor-widget-heading\" data-id=\"e859bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\">Driving Engagement through Authentic Connection<\/span><!-- notionvc: 3b6b490d-11fe-43ab-9445-e551012b9c92 --><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f98505 elementor-widget elementor-widget-text-editor\" data-id=\"4f98505\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em style=\"font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">&#8220;Normalized, non-exceptional representation is a big step towards understanding and inclusion. It\u2019s so important we create that voice authentically and in a way that is relevant to today\u2019s world.&#8221; &#8211; Peter Lewin, SVP of Strategy, Innovation &amp; Analytics, Paysafe<\/em><\/p><p>The correlation between employee engagement and organizational success is well-documented. ERGs offer a unique solution by creating authentic connections that make employees feel truly invested in their workplace community.<\/p><p>When people feel connected to their colleagues and aligned with their organization&#8217;s values, they&#8217;re more likely to bring their full selves to work. This increased engagement translates into higher productivity and longer tenure with the company. It&#8217;s a simple equation: connected employees become engaged employees, and engaged employees drive organizational success.<\/p><!-- notionvc: 53d56388-9d42-4701-840c-bdb9112af60e --><p><!-- notionvc: 2bce0529-1ef3-4528-96f8-50bc9dd92ffe --><\/p><p><!-- notionvc: f939fd32-2b73-4160-8786-ffc05923e83c --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c46fde elementor-widget elementor-widget-image\" data-id=\"6c46fde\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/breathbeings.in\/enrich\/wp-content\/uploads\/2024\/12\/Male-Ally-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2488\" alt=\"The image has a black-and-white background of a team working at a desk with laptops, tablets, and documents, overlaid with colorful cartoon illustrations. The illustrations depict three cheerful characters holding connected puzzle pieces in red, orange, yellow, and blue, symbolizing collaboration.\" srcset=\"https:\/\/breathbeings.in\/enrich\/wp-content\/uploads\/2024\/12\/Male-Ally-1024x1024.jpg 1024w, https:\/\/breathbeings.in\/enrich\/wp-content\/uploads\/2024\/12\/Male-Ally-300x300.jpg 300w, https:\/\/breathbeings.in\/enrich\/wp-content\/uploads\/2024\/12\/Male-Ally-150x150.jpg 150w, https:\/\/breathbeings.in\/enrich\/wp-content\/uploads\/2024\/12\/Male-Ally-768x768.jpg 768w, https:\/\/breathbeings.in\/enrich\/wp-content\/uploads\/2024\/12\/Male-Ally.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fceac1 elementor-widget elementor-widget-heading\" data-id=\"9fceac1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\">Best Practices for Effective ERGs<\/span><!-- notionvc: b9c5419a-90e6-417b-8d6e-661291b59cb9 --><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40af50c elementor-widget elementor-widget-text-editor\" data-id=\"40af50c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you want to establish or enhance your ERG programs, here are some key principles that can guide your approach:<\/p><p><!-- notionvc: e09c6a0f-ad78-4318-b188-338064414be6 --><\/p><ol><li><strong>Voluntary participation<\/strong>: The power of ERGs lies in their authenticity that comes from voluntary participants and organizers. Mandating participation defeats the purpose and can create resentment rather than connection.<\/li><li><strong>Leadership support<\/strong>: While ERGs should be employee-led, visible support from organizational leadership legitimizes these groups and ensures they have the resources needed to thrive.<\/li><li><strong>Clear objectives<\/strong>: Successful ERGs align their activities with both member needs and organizational goals, creating value for all stakeholders.<\/li><li><strong>Inclusive approach<\/strong>: While ERGs may focus on specific identities or experiences, they should welcome allies and supporters who want to learn and contribute.<\/li><li><strong>Measurable impact<\/strong>: Tracking metrics like engagement scores, retention rates, and participation can help demonstrate the tangible benefits of ERG programs.<\/li><\/ol><p><!-- notionvc: 360955c4-5132-49ce-8270-4758b15866f8 --><\/p><p><!-- notionvc: f939fd32-2b73-4160-8786-ffc05923e83c --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b75504 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b75504\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ed6712\" data-id=\"5ed6712\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f262670 elementor-widget elementor-widget-heading\" data-id=\"f262670\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:600\" data-token-index=\"0\" class=\"notion-enable-hover\">Looking Ahead<\/span><!-- notionvc: 0729121d-9a9b-4e84-b55d-2651c6330486 --><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a89a1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a89a1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd23bc9\" data-id=\"cd23bc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05285f4 elementor-widget elementor-widget-text-editor\" data-id=\"05285f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As workplaces continue to evolve, the role of ERGs will only grow in importance. These groups represent more than just a nice-to-have employee benefit. They foster communities where employees feel valued, heard, and connected, creating the conditions for both individual and organizational success.<\/p>\n<p>The Women@Microsoft Scholarship (W@M) is an ERG that is geared towards bridging the gender gap by supporting&nbsp;<a href=\"https:\/\/www.breathbeings.in\/women-leadership-development-programs.php\" target=\"_blank\">women employees<\/a>&nbsp;through mentorship opportunities, skill development, networking, and so on. The W@M is run entirely by women and according to Microsoft&#8217;s D&amp;I report, there has been a 3.6% increase in women representation since 2019.<\/p>\n<p><!-- notionvc: cc6ef887-67cd-485c-80aa-e47ca23dbae4 --><\/p>\n<p>Now, that&#8217;s what we call individual and organizational success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79c4158 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79c4158\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-690e062\" data-id=\"690e062\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11bd657 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"11bd657\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.breathbeings.in\/#talk-to-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch to form an ERG for your organization<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For underestimated talent in particular, ERGs can be game-changers. They provide visibility and amplify voices that might otherwise go unheard in traditional corporate settings. With this, ERGs create a sense of community, where people from shared backgrounds and experiences find a welcoming space.<\/p>\n","protected":false},"author":2,"featured_media":2488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[1,19],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why ERGs Should Be a Part of Your Business Strategy - Breath Being<\/title>\n<meta name=\"description\" content=\"Employee Resource Groups (ERGs) are powerful tools for building inclusive workplace cultures and driving business success. 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